Amazon seller feedback

Best Practices for Amazon Seller Feedback request emails

Know how to ask:

There are a few things you need to consider when requesting feedback from customers. You cannot directly jump in and send an email asking them to leave feedback.

First, you need to establish a rapport with them. You can start your conversations by communicating to them about their shopping Experience:

For example,

Hi Alex,

Thank you for your recent Amazon order (Product name; Order Number)

I would like to get in touch with you, to understand if you are completely satisfied with your order. If you notice any issues with packaging or shipping, get in touch with us. We are here to fix the issue as early as possible.

Secondly, you can send an email requesting them to leave feedback

For example,

Hi Alex,

If you are happy about the product packaging and shipping, Can you spend a few seconds to leave feedback here?

(Feedback Link)

Additionally, Let them know that their feedback means a lot to you

For example,

Can you spend a few seconds to leave feedback here?

(Feedback Link)

It can help us serve you better

And as a new Amazon seller, it would help us know what buyers feel about our service

Leverage the power of automation

Imagine you spending day and night sending out emails to your buyers. This manual process can eat up your time.

And since, it is a monotonous work, there are high chances that you may end up sending emails to irrelevant buyers.

To make your work risk-free, you can automate the entire process of feedback request system using tools like Insight Mailer.

Start Forever Free

Boost your Amazon sales and Product Reviews


Use professionalized templates

Drafting 20 emails per day is easy. But what if there are 50+ emails that you need to draft on a daily basis. It will consume manpower, as well it is time-consuming.

Instead, why don’t you try professionalized templates that are available in the market?

Insight Mailer provides a range of professionalized templates from which you can choose the one that best fits your requirements.

As well, it also allows you to customize the templates that can add a personal touch to the emails.

Provide an opportunity for open and two-way communication

Open Communication is the best way to establish rapport with your buyers. So always provide a room for two way communication.

It is advisable to provide buyers with few options to reach out to you.

For example,

You can add the following details at the end of your email

You can reach us at (phone number)

You can reach us at (email id)

Else, you can add the following line at the end of your email that can open up the conversation between you and the buyer

You can reach us by just hitting reply to this message

Use CTA at prompt positions

The conversion rate of your request emails has a direct dependence on the position of CTA (Call To Action) in the email body.

For some email messages, the conversion rate is high when CTA is placed below the message.

For some email messages, the conversion rate is high when CTA is placed towards the right side of the screen.

So it is advisable to go forward with professionalized email templates that are designed considering the position factor of CTA. This can pitch up your email conversation rate


At Insight Mailer, a team of well-experienced professionals helps you in building better feedback request emails considering all the above best practices. We also make sure you get the best out of your email requests.

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