Keyword optimization is an integral feature of Amazon SEO.
The choice of keywords plays a key role in determining a product’s ranking on the Amazon website.
Thus, as a seller, make sure that you use the right words for your product title to catch a buyer’s attention. This is not to say that you need not pay attention to the content describing the product.
The number of optimized keywords you are able to use on your Amazon product page, the higher is the possibility of having your product listed towards the beginning.
The following points provide you with some tips to help you in this regard.
Use online tools or Amazon Autofill to Determine the Right keyword
There are various free online Amazon keyword search tools. These tools are easy to use and help you decide on the correct keyword.
A good tip is to use a keyword phrase of two or more words than a single-word keyword.
This will display results that are more relevant and you can shortlist the ones that you think best meets the requirement to match your product description.
Another option is to go to the Amazon website and type the first few words of your search term in the search bar.
The autofill suggestions will give you an idea about what customers are actually looking for and you can phrase your keywords based on this.
If you choose this method, as a prerequisite, you must remember to first logout of your Amazon account and clear your system’s cache.
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Understand Amazon’s Search Algorithm
If you think that Amazon follows the same search algorithm as that of any search engine like Google, then you have it all wrong. As a buying website, Amazon has its own search algorithm called A9.
This algorithm pays attention to only two concepts – relevance and performance. Keywords are associated with the relevance parameter.
Choose your product name to include the exact product name along with its brand, size, color and material.
Do not forget to add a brief description and your seller name if it contains the primary keywords for the product. However, keep away from keyword stuffing as this can make the title look spammy and difficult to interpret.
This can in turn have an adverse effect on your click-through rate.
Follow Amazon’s Rules for Backend keywords
Amazon gives each seller five fields for entering their backend or hidden keywords.
These keywords let Amazon’s algorithm know which keyword a particular product is targeting. Make sure that you do not exceed the 50-character limit for each keyword.
Avoid punctuations like commas and quotation marks. Also, check for duplication of any keyword and use synonyms if possible.
Include keywords in Product Description and Bullet Points
Both these parameters are closely related. They must be written from sales point of view and must include keywords that are chosen keeping this point in mind.
However, make sure that the final write-up is natural, readable and convincing to a potential buyer.
For example, you could consider using keywords that highlight the benefits of a product. There are plenty of online resources on how to optimize your product landing pages.
Analyze Amazon Reviews
The products that appear at the beginning when you search using broad level keywords often have more reviews than low-level keywords.
Thus, there is a direct correlation with Amazon search results and the number of reviews.
To increase your review count, send your buyer a follow-up email after the purchase and request them to leave feedback on your page.
Similarly, if you get a negative review to be in contact with the buyer and work out on correction measures.