Insight Mailer: Promotional campaigns
Insight Mailer, an Amazon seller tool allows you to cross-sell products which results in boosting your Amazon sales. The tool allows you to run email campaigns that are tailored to promote products on your selling list to set of customers who have already made purchases from you.
How are campaigns segmented and targeted?
The campaigns that worked 10 years ago, will not work today. With busy schedules, an email may seem as spam if it is not for the right set of audience. And most of them will just skip the email without opening it. This clearly indicates that the time, money value and effort invested on product promotions may result in no improvement in sales.
To get your customers open and read through an email, make sure you are sending out something that is relevant to their purchase interest, lifestyle and so on.
Insight Mailers’ promotional campaigns are carefully segmented and addressed enabling Amazon sellers to experience the full potential of product promotions.
The tool allows you to segment and tailor campaigns based on
Not all geolocations/states in India have the same kind of festivals and holidays. For example, a festival is coming up in New Delhi and you are selling an item that has high-demand during the festive season.
Insight Mailer allows you to run product promotions to your existing customer base who are from specific geolocations. This way the email doesn’t get into spam, instead results in increased sales.
It is a quick strategy to improve sales during a regional festival or holiday season.
Identify high and low selling products and tap them perfectly
Some items on your list may be high-selling and low-selling. It may be because the products on the low-selling category wouldn’t have good customer reach like products on high-selling categories.
Insight Mailer allows you to promote products on your ‘slow moving category’ to the set of customers who have purchased any products from your ‘high-selling category’. This way, you are increasing the product reach to the customers as well as the sales opportunities.
Identify repeat customers and reach out to them
A customer has made repetitive purchases from you for 2 main reasons
- They like the products that you sell, hence they make repetitive purchases without a knowledge that they are purchasing from the same seller
- They are delighted about the whole purchase experience, and hence they make repetitive purchases from you
As an Amazon seller, you can take this as an added advantage to promote other products on your selling list to ‘Repeat customers’. This way, you are taking a step towards winning new sales.
Segmented promotional campaigns serves two main advantages
- When it seems relevant to the customer, there are higher chances it gets converted to sales
- The sales derived from promotional campaigns are in-line with the budget you spent on the tool