Gone are the days where you can make assumptions to run your business. Today, all the businesses lean towards data to make inferences and decisions.
When it comes to Amazon business, most of the sellers lean towards Amazon seller tool like Insight Mailer which provides data-driven insights to run the online business effectively.
Customer’s geographic location
With Insight Mailer, you can get insights about where your customers are based out. You can also get a clear idea about the areas where you get maximum and minimum sales.
And also, the areas where there is no reach for your products. This information can help you plan for logistics if you are a non FBA seller.
Lifestyles, needs, and interests of customers residing in one geolocation are different from customers residing in another geolocation.
For example, clothes that are made from fur are highly required by people who are from cold areas. You cannot promote the same product to people who are residing in sunny locations.
Product promotions are successful when they are in inline with interests, lifestyles, and needs of customers. So, having a clear idea about customers geography can help you run promotions effectively.
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High and low selling products
It provides the list of products that are high and low selling and the details of unique customers who have bought your product at a specific period.
You can view this data for time periods like up to 90 days.
This information can help you to manage your inventory.
Are you wondering how?
You can use this information to maintain the stock level inline with your Amazon sales.
You can perfectly restock your top selling products so that you will never run out of stock for the most popular products.
On the other hand, you will never overstock your low selling products.
Repeat customer details
You can view details about customers who have made repeat purchases from you within a specific time period like up to 90 days.
This allows you to run promotional offers and discounts for your most valuable customers.
They have made a second or third purchase from you because they are happy about your product quality and sales services.
So, you can take this as an opportunity to promote other products on your selling list to them, and if they are in actual need they will be super ready to make a purchase from you. This can pitch up your Amazon sales.
It provides an overall view about how many orders you have received in a specific period of time.
Also, you will get a clear idea on the number and details of the order that are picked up, delivered, unshipped, canceled and returned.
This allows you to establish rapport with customers who have placed orders with you.
You can just trigger an email that will keep them informed about their order: your product is shipped; your product will be delivered in 2 days; Cancel request processed.
You can also make another important inference from order statistics.
For example, if most of your orders are requested for return, then there may be few reasons from customers side to place an return request for the order.
You can get connected with them to understand the actual reason behind it and corrective actions accordingly.
You can get insights into customers who are satisfied and dissatisfied about your products or sales service.
You can get connected with satisfied customers by leaving a thank you note and politely requesting for feedback.
On the other hand, you can get connected with discontented customers, understand their issues and get it fixed.
Overall, you can build better rapport with your customers that can bring in repetitive purchases from them.
As an Amazon seller, taking full advantage of all the insights from Insight Mailer can help you make effective data-driven decisions to run your Amazon business successfully.