Sale! Discount! Festive Offers! Black Friday!
We Indians enjoy crazy shopping sprees, and these phrases always bring out the excitement in us.
On November 29th, Amazon has something amazing in store for all its Indian customers.
Amazon brings Black Friday 2019, which is going to be a greater hit! Customers will be offered the best Black Friday deals of the year.
And, as a brand you may want to make the most out of this opportunity. Here are some smart tips that will prepare your brand for the Black Friday 2019.
Get Ahead of the Crowd
Generally, the big retailers start advertising well before the actual day arrives, which means, deals are available in the start of the month that start getting more aggressive as the Black Friday approaches.
So ideally if you want your customers to know the best Black Friday deals you brand is offering, you must start promoting actively.
Your customers speak for your brand. And, online shopping has taken customer reviews to another level.
Research shows that more than 90% of the customers read the product reviews before purchasing it.
Make sure that before you start promoting your brand on Amazon, you have enough and more customer reviews in your favor.
Store Sufficient Inventory
Once you have a concrete advertising strategy in place, be ready to handle large sales volume. Have sufficient inventory in store to ensure that you don’t have to show an “Out of stock” sign soon.
The Amazon Prime Black Friday is full of lucrative deals, which means you need to have sufficient inventory to retain your customers. This also means having a proper shipping system in place.
Put your Strategy in Place
Having a good advertising campaign will take you just half-way towards your target sales number. Ensure that you provide more than the expectations of your customers.
For instance, offer free shipping service.
Research shows that shipping charges cause a majority of customers to abandon their shopping cart. Another way to increase your sales is by offering bundled products.
This will increase the visibility of your offerings as well.
Some more effective measures that can be used to prepare your brand for the Amazon Black Friday 2019 are:
- Understanding your competitor’s pricing strategy
- Refining your SEO strategy
- Analyzing Market Trends
- Preventing website slowdown
These are all smart ways to make a bigger impact on your sales volume.
Optimize the user experience and achieve your sales target easily on this Black Friday 2019.