Following are the reasons that can result in getting your Amazon selling privileges at risk.
1.Relatively high Order Defect Rate (ODR)
Any order that has not led to a successful transaction is covered under ODR. Amazon policy is that ODR should not exceed 1% of the overall orders. Any exemption can lead to higher chances of getting your account suspended.
2.Shortcomings of product shipments and logistics
Amazon places customer satisfaction first. Any kind of delay in product delivery or mis-shipments is not what a customer is happy about. Hence, these parameters are taken into consideration for determining the performance of the seller. Higher the percentage of delayed or mis-shipments, higher is the chance of getting your selling account suspended.
3.Listing and selling old items as new ones
Amazon provides an exclusive opportunity to sell old items, termed as ‘Refurbished’. Amazon policy is that the old items have to be sold only through ‘Refurbished’ selling program. Trying to sell old items as new ones can lead to losing your selling privileges.
4.Promoting own e-commerce store on Amazon
Promoting other brands/ products or ecommerce store name/ logo on your Amazon product listings are against Amazon policy and can lead to getting your account suspended
5.Creating product listing that is not aligned with Amazon guidelines
Listing a product on Amazon involves a few vital elements. And each of them has a set of guidelines. Any element that contravenes to the marketplace guidelines can get your Amazon selling account suspended.
6.Handling Amazon feedback and reviews illegitimately
Negative feedback indicates that the performance of the seller is not up to the required standards. Hence, too many negative feedback can lead to higher chances of getting your account suspended.
And, also handling them improperly like manipulating the feedback or review, as well as requesting the customers to remove negative feedback on Amazon through continuous communications can get your account suspended.
On the other hand, on the edge of increasing the number of feedback and reviews for your product. If you are planning to buy or write feedback/ unverified reviews, it may lead to getting your selling privileges suspended.
Looking for a professional and legitimate solution to manage Amazon feedback and reviews? Insight Mailer, an Amazon seller tool is the best fit.
7.Performance metrics that are not aligned with the target percentages
Analyze your performance metrics and ensure it to be within the target percentages. Amazon considers ODR, A-Z guarantee claim, chargeback claim, delayed or mis-shipment rate and each of them has respective targeted percentages. Get to know more about it (Blog link: What a seller need to know about Amazon account health)
8.Duplication of product listings
Product listings that are duplicated are against Amazon policy and have higher chances of losing the selling privileges.
9.High product return rate
High product return rate clearly indicates that either the product or seller services are not preferable by the buyers, which brings down customer interest to purchase on Amazon. Higher the product return rate, greater is the chance of losing selling privileges on Amazon.
10.Lack of prompt seller-buyer communication
Any buyer on Amazon expects the seller to respond quicker. Missing on the prompt communications can lower down buyer interest to purchase further on Amazon and hence this parameter is considered for account suspensions.