Selling on Amazon is getting competitive with the vast number of sellers trying to sell their products.
Avoiding some common mistakes can help you move forward and be profitable.
Inaccurate product listings
Your products might not be visible to potential buyers if you are listing the products on incorrect product categories, because Amazon algorithm makes product search easier by organizing search based on categories.
And also, since product page is the only way you can communicate with your potential buyers, providing complete and accurate product description is key for good selling.
So, always make sure to catch up on all the required pieces of information when describing the product. Adding promotional content or freebies/discount details on product title or description is against Amazon guidelines.
More importantly, missing out on keywords can affect your product visibility on the search results, which can be avoided through a full-fledged keyword analysis and incorporating the relevant keywords in the product content.
And also, to improve product visibility, you need to concentrate on the format of the product title: Brand name, product name, product material/ingredients, product color/size & quantity
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Poor inventory management
Inventory management is very important because of two main reasons. Firstly, you cannot promise a customer to deliver something which you cannot, because you don’t have the product on stock.
So carefully update the inventory status in the seller central account. And, by being out of stock for your products, the product page is pushed towards the end of the search results and it will take some considerable amount of time to get back to your actual position.
Secondly, you cannot procure and store more quantity of products that are slow-moving.
This will add to the warehouse storage and maintenance cost. To escape all these extra costs, analyze your slow-moving products and work on the procurement plan accordingly.
Improper planning of fulfillment
Many potential buyers prefer quicker two days delivery. If the product is not listed as prime they look for shipping duration and cost before making a purchase decision.
Some sellers may not know which shipping methodology – MFN or FBA to go forward with.
To put it simple, sellers who have good warehousing facilities and can offer fast, low cost and reliable fulfillment can go for MFN (Merchant Fulfilled Network).
On the other hand, sellers who wish to extend their sales throughout India can opt for FBA, by storing their products on multiple Amazon FBA warehouses.
Paying less attention to seller feedback and product reviews
Every customer today checks for reviews from their peer purchasers to make a good decision.
If the product has no reviews or negative reviews they are not likely to be added to cart.
In case of negative product reviews, take time to analyze the problem and acknowledge the customer with some help.
When you get an enquiry about a product try to get back to them within 24 hours.
If customers don’t get any reply they might not seek for your product. The same is applicable for negative feedback. We will take you through – How to handle negative feedback on Amazon.
On the other hand, if you had delighted the buyers and still haven’t received product reviews on Amazon, you can professionally ask for it.
This process can be automated using Insight Mailer, that aids to get more product reviews on Amazon.
A note: Freebies or discounts in exchange for positive seller feedback and product reviews are strictly against Amazon guidelines.
Not framing clear return/exchange policies
You will run across buyers who will return/exchange the item and an unclear return/exchange policy may lead to chaos.
So it is better to frame clear return/exchange policies for your products.
Never intend to drive traffic to your own E-commerce store via Amazon
Driving Amazon traffic to your own eCommerce store is against the policies and can lead to account suspension.
So avoid using your Ecommerce store URL in the product title, product content, or on any other places in your Amazon profile.
Violation of Amazon rules and regulations
Be aware of all Amazon guidelines and keep yourself updated with it because guidelines keep changing.
Violation of any guidelines can lead to account suspension and you may not be able to sell on Amazon again.
Avoid these mistakes to be successful on Amazon.