Sale! Discount! Festive Offers! Black Friday! We Indians enjoy crazy shopping sprees, and these phrases always bring out the excitement in us. On November 29th, Amazon has something amazing in store for all its Indian customers. Amazon brings Black Friday 2019, which is going to be a greater hit! Customers will be offered the best Black Friday deals of the year. And, as a brand you may want to make the most out of this opportunity. Here are some smart tips that will prepare your brand for the Black Friday 2019. Get Ahead of the Crowd Generally, the big retailers start advertising well before the actual day arrives, which means, deals are available in the start of the month that start […]
Amazon now sells millions of products in India and worldwide. When you have a product on amazon, be almost certain you are going to face tough competition from other sellers selling the same or same kind of products. So how do you differentiate yourself or be the first one to be shown to your potential customers? The answer is to have used a proper and most common used keyword as part of your product description. Today shoppers do not filter their search by category. They simply go to the search bar and type their description of what they need. If the exact words are present in your product description, your product will be among the first few to pop up […]
Facebook ads are the most powerful, cost-effective and scalable tool to improve and grow your Amazon rankings and sales. It also builds viewership over the years that in-turn increases your sales ultimately. Why Facebook? Why not any other social media platform? Facebook has more than 2 billion active users monthly. Facebook’s targeted ad tool is quite sophisticated, that showcases your ad to people who are most likely to convert. The tool also allows you to showcase your products to people who have otherwise bought your products in the past or have bought similar products. Over time, it is seen that sellers who combine an Amazon Marketing strategy along with a non-Amazon Promotion strategy are sure to increase sales and rankings. […]
As you browse through millions of products on Amazon, have you ever wondered how new products are launched in Amazon? Launching a new product on Amazon is one thing, and generating sales is a whole new challenge. Have you heard about the Amazon A9 algorithm? The Amazon A9 algorithm is quite distinct compared to Google algorithms. SEO agencies could help you rank better on Google, but Amazon ranking requires a different approach. Google uses a variety of factors to deliver the best and most relevant search results from reputable sources. Whereas for Amazon, sales is a deciding factor for ranking the products. The higher the sales leads to better ranking of your products. If you are just starting off, this could be […]
Business on Amazon can be profitable if executed and managed perfectly. For which, we bring in the best service and an automated tool to run your Amazon business perfectly well. Amazon services: Cataloging and listing This is the foremost activity of Amazon business, as well as the most important one. Getting your products cataloged perfectly can make the first sales call. To achieve more sales, the product catalog needs to be informative and attractive. A successful product catalog Increases product ranking on Amazon search results Reduces product return rate Increases Amazon sale conversions Not sure, if you could create a successful product catalog? Let the team of experts https://sellercentral.amazon.in/gspn/provider-details/Cataloguing/aff2f83f-e3c6-4463-9e0e-9b8f04d7a164?ref_=sc_gspn_clst_cdt-aff2f83f&localeSelection=en_US&sellFrom=IN&sellIn=IN who are super smart and passionate about online marketplaces handle product […]
Amazon Great Indian Festival Sale 2019 The Amazon Great Indian Festival Sale 2019 is the most looked forward event this year. Like any other year, the sale will first be open to Prime members. Though the exact dates have not been announced yet (expecting late September or early October), Amazon has started to run teasers across all media. A dedicated page is already live hinting that the sale should start soon. This year, Amazon will have focused discounts on electronics and related gadgets. Mobile phones, mobile accessories, gaming and other related products with bundle offers are said to be showstoppers. Having certain credit cards will also help customers gain no-cost EMI. What to look out for when you are a […]
Product content makes the first sales call Product content comprises of 3 elements Product title Product description Product images Product Title: Visitors determine the quality of the product page based on the title. Providing right and relevant information in the product title can initiate positive purchase decision. Best practices for product title that converts: Frame the product title in the right format. Let’s say, if the title is in the format: Product Quantity, Brand name, Product name – looks less informative Hence a poorly drafted product title can inversely impact buyer’s decision to purchase the product. For better sales conversions, product title should include Brand name, product name, Color / Size / Quantity in compliance with Amazon guidelines. Maximum product […]
1.Get started with the business right away Getting started with a business requires licenses, warehousing, retail spacing and a lot of documentation. Skip all these, and Amazon facilitates you to get started with your business right away. In no time you hold a constructive business. A typical business requires capital, marketing strategy, hiring employees. Amazon streamlines and eases the entire process. Furthermore, a typical business requires pulling in customers. But a business on Amazon already owns huge and extensive customer base upon which the business can be built. 2.Possibility to reach millions of customers across the world Global expansion is a primary objective for both product and service-based business. Expanding a service based business internationally is quite relatively simpler than […]
Insight Mailer, an Amazon seller tool facilitates 3 important functionalities Helps to improve Amazon seller reputation In Amazon business, a seller reputation is determined by 2 important factors: product reviews and seller rating. The tool aids to improve all of these. How does it work? Amazon feedback and review management involves two important tasks. Firstly, facilitates to handle negative feedback more effectively The tool provides notification as and when negative feedback is received, and also allows you to rectify negative feedback through professional email communication. Turns out more easier, as it provides you with feedback specific rich templates. Secondly, aids to get more product reviews, seller feedback and ratings that are positive And also, the tool has a wide range […]
Following are the reasons that can result in getting your Amazon selling privileges at risk. 1.Relatively high Order Defect Rate (ODR) Any order that has not led to a successful transaction is covered under ODR. Amazon policy is that ODR should not exceed 1% of the overall orders. Any exemption can lead to higher chances of getting your account suspended. 2.Shortcomings of product shipments and logistics Amazon places customer satisfaction first. Any kind of delay in product delivery or mis-shipments is not what a customer is happy about. Hence, these parameters are taken into consideration for determining the performance of the seller. Higher the percentage of delayed or mis-shipments, higher is the chance of getting your selling account suspended. 3.Listing […]
Today, mostly all the business are implementing strategies like up-selling and cross-selling to boost their sales revenue. Considering the brick and mortar store, they are trying to cross-sell or up-sell products via deals and discounts, and arrangement of products in the store also has a greater impact. The same is applicable for online business too. When it comes to Amazon business, the competition is high and there are plenty of other sellers who are selling the same or similar product as yours. One of the smart moves is upselling or cross-selling the products on your selling list to the customers who have already made purchases from you. They are your most potential customer base. It is a perfect strategy and […]
What is Amazon A-Z Guarantee claims? These are claims that can be raised by the customers against the sellers. The claims are addressed to Amazon service center. Why are the A-Z guarantee claims a key element to consider? As an Amazon seller, you are aware of ODR (Order Defect Rate). It is one of the important metrics that define the performance of your seller account. Amazon policy is that the ODR percentage should not exceed 1% of the total orders. A-Z Guarantee claim is one of the three elements that contribute to ODR percentages. Get to know more about it @ https://www.insightmailer.com/blog/what-a-seller-need-to-know-about-amazon-account-health/ When can a customer raise A-Z Guarantee claim? A customer can raise A-Z Guarantee claim under any one […]
One of the most look-forward-to event for all Amazon sellers is the Prime Day event. On the 15th & 16th of July, the Amazon shopping portal will see mind-blowing deals with high traffic & nerve wrecking purchase behavior from customers. A heaven day for sellers, Amazon will fulfill all Prime orders in less than 3 days. Packaging and logistics related issues will be taken care of. New launches of products are expected on Prime day. Insight Mailer tool can be used to send your customized email campaigns that can be automatically scheduled for all your sales orders. The dashboard will also help you reach out to your most loyal and single-purchase customer’s post-sales, for feedback and reviews. Think of it […]
Consider your total cost First and foremost, analyze and calculate the total cost of the product For a manufacturer, the following costs will be involved Raw material cost Overheads Tax For a retailer, the following costs will be involved Cost price Tax Once you have calculated the total cost of the product, define the profit margin for the product. The selling price can usually fluctuate (+ or -) depending on some of the factors that will be discussed henceforth on this blog. Analyze your competition When you are selling on Amazon, you are one among plenty of other sellers and there will be at least more than 10 sellers who are into the same/ similar product segment as you are. […]
What is an Amazon sales ranking? The rank is specified for each SKU (product) and Amazon algorithm updates it on frequent basis. Amazon algorithm considers the performance of earlier sales to determine the rank. To note: The rank is independent of the product category. Where does the sales ranking gets indexed on the product page? Amazon sales rank gets indexed in the product information widget on the product page. Importance of mastering sales ranking 1: Higher the sales rank, higher is the chance of attracting customers to the product pages Higher the sales rank, better is your Amazon sales. Let’s say, a customer is searching for mobile accessories on Amazon. There are plenty of sellers who are into the same […]
By incorporating high-searchable keywords in your product content (Product title and description), you are taking a step towards increasing product visibility on Amazon search results.
Selling coach widget that is available on seller central serves 5 important functionalities.
Insight Mailer, an Amazon seller tool allows you to cross-sell products which results in boosting your Amazon sales.
To get yourself started is simple. If you have the following details on hand, you can get started quickly.
As an Amazon seller from India, you may aspire to sell on international marketplaces.
The opportunities are huge, and so will be your online sales
Each and every piece of vital business information are perfectly captured and displayed on the App.
Amazon brand registry allows manufacturers to register their brand on Amazon.
There are a lot of widgets available on the seller central that can help sellers to manage Amazon business competitively well.
It is a shipment program that allows Amazon sellers to store and pack the products on their own warehouse, after which Amazon takes care of shipping and delivering.
India is an evolving market for online sales, and there are a lot of online marketplaces where sellers can register, list and sell their products.
Provides a comprehensive idea of how your Amazon account performs.
FBA is a fulfillment program that allows the sellers to experience faster delivery.
Amazon Seller Flex is a fulfillment program with the motive to provide the sellers with more control over their inventory.
Selling on Amazon is getting competitive with the vast number of sellers trying to sell their products.
Amazon being a very competitive marketplace, buyers have a lot of options to go forward with.
As a seller, you are aware of the consequences negative feedback can create.
If you are a registered FBA seller, Amazon takes full responsibility for your product storage, packaging, shipments and customer services.
Ultimately any solution should focus on boosting sales on Amazon. And, with a huge competition that Amazon holds, improving sales does not come easy.
As a seller, when you look into the Services tab on your Amazon Seller Central account, there are a lot of choices that are available in front of you.
Irrespective of the huge competition Amazon holds, every seller on Amazon aspires to achieve good sales.
Most of the Indian sellers depend on more than one marketplace to catch up on sales.
Amazon is getting competitive, nevertheless for 2019 too.
Not every customer who purchased products on Amazon leaves feedback, product review or seller rating.
To increase reviews and ratings on Amazon, simply ask for it. It is very typical that most of the Amazon sellers do not leave reviews.
I have heard every seller stating “I want to increase my Amazon sales”. Amazon being a competitive market with a lot of sellers,
This blog will take you through few reasons why having a clear picture of buyer’s geolocation is an essential part of your Amazon business.
Amazon buy box refers to a section on the product page which allows buyers to make a purchase via Add to cart or Buy Now.
There are a few things you need to consider when requesting a feedback from customers.
When selling on Amazon, seller feedback and product reviews are integral part of your business.
Potential buyers usually glance through seller rating before making the purchase decision. Seller rating that is equal to 4, has higher chances of initiating purchase decisions.
Every seller aspires to get more and more positive feedback and reviews.And it is truly achievable if you follow a few best practices.
Gone are the days where you can make assumptions to run your business.
Product descriptions go a long way in enhancing your Amazon sales.
If you are an Amazon seller, you must be aware that feedback and sales make or break your opportunity of continuing to sell your products on the online platform. In case are a newbie, you will have to strive continually to get reviews and ratings in your favor.
As an Amazon seller, it is quite important that you receive positive feedback ratings and review for your products.
Just like the Images tab, news tab, videos tab on Google, the tech giant is set to launch shopping tab in India.
“Don’t waste customers’ time asking them questions unless you are prepared to act on what they say.”- Bruce Temkin, Founder,
Growing online is getting competitive every day. Just like all other business,key to grow your Amazon business is understanding your customers.
Managing your feedback on Amazon is very essential for you to establish yourself as a much sought after seller on the online platform.
Keyword optimization is an integral feature of Amazon SEO.
Negative Reviews on Amazon can drastically affect your position as a seller as against positive feedback and reviews.