Lead – Digital Marketing

Posted 2 years ago
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Responsibilities:

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for Hue and its clients.
  • Design, build and maintain our social media presence for Hue and its clients
  • Oversee a social media strategy,Manage and maintain
  • the organisation s website(s).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Write and optimise content for the website and Managing marketing activities across all digital platforms like Website, Social, Email, SEO/SEM, display ads, etc.
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Arrange webinars and webcasts, Create online banner adverts and oversee pay per click (PPC) ad management
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
  • Conceptualize, design and execute marketing initiatives to extend awareness of key products
  • Will be responsible for managing the campaign teams activities, leading the call and be the escalation contact.
  • Ensuring campaigns are maintained and optimized based on reporting insights and Planner’s guidance
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Ensure the team follows the protocols defined for running marketing campaigns and the best practices.

Skills and Qualifications

  • Experience in digital communications and marketing is expected.
  • Bachelor’s degree from an accredited college or university is required.
  • Manages client expectations, bringing issues/concerns to clients’ attention before they become problems, offering potential solutions, and advising of potential delivery delays
  • Team management, onboarding members, coaching & mentoring and managing appraisals
  • Strong analytical, reporting, written and oral communication skills.
  • Ability to define opportunities and challenges, collect and analyse data, establish facts, and make valid conclusions.

Apply Online

A valid email address is required.
A valid phone number is required.

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