Product content makes the first sales call Product content comprises of 3 elements Product title Product description Product images Product Title: Visitors determine the quality of the product page based on the title. Providing right and relevant information in the product title can initiate positive purchase decision. Best practices for product title that converts: Frame the product title in the right format. Let’s say, if the title is in the format: Product Quantity, Brand name, Product name – looks less informative Hence a poorly drafted product title can inversely impact buyer’s decision to purchase the product. For better sales conversions, product title should include Brand name, product name, Color / Size / Quantity in compliance with Amazon guidelines. Maximum product […]
Product descriptions go a long way in enhancing your Amazon sales.